イメージからアイデアに落とすとき。 moment change the image down to the idea .
膨らんでるイメージをアイデアに落とし、その過程に必然的に必要なものを相手に説明する。
I have to think about something it would apeared out between my imagenation and idea .
it means why I can say that the imagenation could be running to the idea .